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Social commerce platform Trell concludes Rs.12-Cr ESOP buyback

Inc42  

Bengaluru-based social commerce platform Trell has concluded an employee stock ownership plan (ESOP) buyback worth INR 12 crore (USD 160,000). Founded in 2017, Trell is a community-based platform that features video-based content in various Indian languages. Trell claims to have over 60 million monthly active users (MAUs) and content in multiple categories. In August 2020, it had raised USD 11.4 million (nearly INR 85.3 crore) in a Series A funding round led by KTB Network. To date, Trell has raised a total of over USD 62 million in venture capital from investors including Mirae Asset Ventures, H&M Group, Samsung Ventures, LB Investments and others.