Other Private Equity/Strategic Investments
Actor Bhumi Pednekar invests In D2C home essentials startup EcoSoul
EcoSoul Home, a Noida-based home essentials products startup, has onboarded Bollywood actor Bhumi Pednekar as its investor and brand ambassador. The company, founded by Rahul Singh and Arvind Ganesan in 2020, seeks to offer a range of eco-friendly home essential products, including cleaning supplies, kitchenware, and personal care products. North America is its biggest revenue driver, followed by Canada, the United Kingdom, Germany, UAE, India, China, and Vietnam. Bhumi has a two-year term with EcoSoul. She will have the option of converting her entire professional fee into EcoSoul equity at a fixed current valuation. The final amount range will depend on the scale of the business in India.
From the Venture Intelligence PE-VC Deal Database:In April,2023 EcoSoul Home had raised over USD 10 M from Singh Capital Partners and Accel India.
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