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Actor Kriti Sanon invests in mCaffeine's new premium skincare brand

INC42  

Bollywood actor Kriti Sanon has invested along with Mumbai-headquartered PEP Technologies, the parent company of mCaffeine, in launching a premium skincare brand called ‘Hyphen'. PEP Technologies will invest INR 30 crore in Hyphen and will be the majority shareholder. Hyphen will use the existing logistics network of mCaffeine to reach 18,000 pin codes. Hyphen claims that its products are vegan, and cruelty-free. The brand claims to maintain a zero-plastic footprint throughout its operations.