Ad-tech startup ExperientialEtc raises funding from We Founder Circle, others

Five-year old ad-tech startup ExperientialEtc has completed a pre-Series A funding round with participation from We Founder Circle, India Accelerators and other investors. The raised funds would be used for scaling up operations across geographies, talent acquisition and for upgrading the technical capabilities of the organization. Mumbai-headquartered ExperientialEtc is in the business of digital advertising. It offers visual solutions employing AR, VR, gaming, blockchain technology and metaverse applications. It claims to have served more than 200 brands The firm's clients include Amazon, SonyPix, MPL, BCCI, and Tata Motors.