Adtech platform Excellent Publicity raises $500-K
Ahmedabad-based Excellent Publicity, an advertising agency, has raised USD 500,000 from investors. It will use the funds to expand its serviceable territories to all metro cities in India. It also plans to invest in further developing its Programmatic Advertising and Data Analysis technology, including an AI-powered media buying and planning tool and also buying out an ad agency certified by the Indian Newspaper Society (INS). The adtech firm was founded in 2011, and claims to have worked on 75,000+ campaigns, and 5,000+ seller tie-ups.
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