Aggregator of premium D2C brands HOBC raises seed funding

Bengaluru-based premium D2C aggregator House Of Brands Company (HOBC) has raised seed funding from ah! Ventures, LetsVenture, IITIIM Angels and others. Built on a Thrasio model, the firm brings high-end brands to the upper-middle class segment. It has added five premium brands in the fashion and lifestyle segment to its portfolio and claims to be on track to acquire eight more brands by teh end of the financial year.