AI software startup Pixis raises $85-M

Pixis, a Bengaluru- and USA-based provider of "contextual codeless" Artificial Intelligence (AI) infrastructure software, has raised USD 85 million in its Series C1 round led by Touring Capital with participation from Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures. Pixis' 120+ proprietary AI models provide marketers with plug-and-play AI products that help scale their brands and track consumer behaviour. The new funding will be used to deepen Pixis' AI capabilities, accelerate global expansion, invest in R&D to refine and launch a generative AI-powered creative studio, and build strategic product and business partnerships.