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Amazon India acquires women-focused social commerce startup Glowroad

Economic Times  

Amazon India has acquired women-focussed social commerce startup Glowroad in an all-cash deal. Together with Glowroad, Amazon will help accelerate entrepreneurship among creators, homemakers, students, and small sellers from across the country. Post the deal, Glowroad's team of around 170 employees will join Amazon and the entity will continue to be run as an independent unit for now. Glowroad, which is backed by venture capital fund Accel India, Vertex Ventures, among others, is said to have been last valued at around USD 75 million.

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