Private Equity

Angel Investments

AR enabler for retail brands mirrAR raises Rs.13-Cr from Diaspark, IAN, others

INC42  

Gurugram-based augmented reality company for e-commerce mirrAR has raised INR 13 crore (USD 1.75 million) in a funding round led by a New York-based IT company, Diaspark Inc. Indian Angel Network and Sugar Cosmetics co-founders Vineeta Singh and Kaushik Mukherjee also participated in the funding round. Founded by Meghna Saraogi and Lalit Vijay, mirrAR claims to enable shoppers to virtually try products on themselves. It will use the capital to accelerate product development, scale tech stack, hire talent, ramp up marketing, and enter international markets. mirrAR counts Tata-backed Tanishq and Titan, Kalyan Jewellers, Senco Gold & Diamonds as its clients.