Ayurvedic personal care brand Herby Angel raises $2.5 M from JCBL Group

Noida-headquartered Herby Angel, an ayurvedic and organic personal care brand, has raised USD 2.5 million in its first round of funding from the JCBL Group. The proceeds will be used to ramp up business, marketing push, tech advancement, for R&D efforts and for expanding the product portfolio. Launched in January 2023, Herby Angel sells online as well as through the general distribution model to maximize points of sale allowing it to maximize its returns on marketing spends. It has over 30 products across health and wellness and plans to expand its presence to over 2,000 retail stores, covering 18 states, by March 2024.