Private Equity

VC Fund Investments

B2B distribution platform ofScale raises $375-K from First Cheque, Matrix, others

Entrackr  

Distribution-as-a- service platform ofScale has secured USD 375,000 in a pre-seed funding round led by First Cheque along with participation from Matrix Partners India, DeVC, Relentless VC and other angel investors including Abhishek Goyal, Mekin Maheshwari and Revant Bhate. The new funds will be utilised to double down product development & deploy more GTM initiatives. Co-founded in 2022 by Suvigna Shour, Tarun Kedia and Vijay Akkaladevi, ofScale leverages a technology-led business-to-business model, mitigating the distribution costs compared to traditional means of offline expansion. The company is currently enabling beauty and personal care brands to pave its way to cost-effective offline footprint, before extending its services to other categories.