B2B marketplace IndiaMART invests Rs.14-Cr in accounting s'ware co RealBooks

B2B marketplace IndiaMART has invested about INR 13.75 crore in Kolkata-based Adansa Solutions Pvt Ltd, through its wholly-owned subsidiary Tradezeal Online. As part of the transaction, IndiaMART would acquire shares via a mix of primary and secondary share purchases. Its final shareholding post the round shall stand at 26.01 %. Adansa Solutions, under the brand name 'Realbooks', offers a cloud-based accounting software product for businesses. It enables businesses to create customised invoices, attach files to vouchers, and manage their inventory. Its turnover for the financial year ended March 31, 2021 was INR 2.6 crore.