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Baby products brand R for Rabbit raises funds from Negen Capital

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Baby products brand R for Rabbit has raised a pre-Series B round of funding from from Negen Capital. It will deploy the funds towards strengthening its portfolio of consumer goods products, retail expansion, and scaling up the brand. R for Rabbit had raised INR 40 crore in a Series A round from Xponentia Capital Partners in October 2021. The startup aims to touch revenue of INR 700 crore in 4-5 years. Founded in 2014 by Kinjal Popat and Kunal Popat, R for Rabbit sells a diverse range of baby products, including baby gear, ride-ons, nursing and feeding products, and diapers.