Private Equity

VC Fund Investments

Beauty brand Nat Habit raises $10.2 M from Bertelsmann, Amazon, Mirabilis, others

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Delhi-based direct-to-consumer (D2C) beauty and wellness brand Nat Habit has raised USD 10.2 million in Series B funding led by Bertelsmann India Investments (BII). The round also saw participation from Amazon India Fund, Mirabilis Investment Trust and Sharrp Ventures, apart from returning investor, Fireside Ventures. The round includes nearly USD 2 million in secondaries sold by early-stage investors including Whiteboard Venture Partners and angel investors. The firm will use the funds to expand its R&D and product development, as well as for brand building and hiring new talent. Founded in 2019 by Swagatika Das and Gaurav Agarwal, Nat Habit had last raised USD 4 million in a Series A round of funding led by Fireside Ventures in 2022. The brand is known for its 'natural' formulations made from milk, fruits and herbs. It currently has 35 product lines and ships 15,000 units per day to 14 lakh customers.