VC Fund Investments
Better Capital-backed smart cribs maker Cradlewise raises $7-M
Cradlewise, a Silicon Valley- and Bangalore-based maker of “smart†baby cribs, has raised USD 7 million in a seed round led by venture capital firm Footwork with significant participation from CRV and follow-on investment from existing investors SOSV and India-focused angel syndicate, Better Capital. Others who participated in the round include Katrina Lake (founder of Stitch Fix), Jeremy Cai (CEO of Italic) and Dilip Goswani (CTO of Molekule). The new funds will be used to accelerate the company's innovation and technology roadmap and grow its team in India with hires in engineering, software, product, and customer success. Cradlewise makes smart cribs with a built-in baby monitor that uses AI to learn the baby's sleep patterns and adapts to changing needs. The self-learning crib spots the first signs of wakeup of the baby and starts rocking automatically along with music to safeguard sleep. Sachin Oswal (Co-founder Infibeam) and Sonny Vu (ex-CEO of Misfit Wearables) had participated in the company's previous rounds of funding.
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