VC Fund Investments

Collaborative-commerce platform Oyela raises Rs.14.4 Cr led by Prime Venture Partners

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Gurugram-based collaborative commerce platform Oyela has raised INR 14.4 crore in a seed funding round led by Prime Venture Partners. The company plans to use the funds towards bolstering its e-commerce tech, build conversational commerce engines to empower selling on different channels and streamline the supply chain. Oyela had earlier attracted INR 4.1 crore in a pre-seed funding round from a consortium of investors which included Good Capital, Upsparks Capital and Eximius Ventures. Co-founded in 2021 by Rahul Gope and Anjan Kumar Patel, Oyela claims to empower social businesses, product creators and artists to sell their audience and grow their business. The platform provides sellers with tools to collaborate with each other for better reach, streamline their operations and Instagram automation to garner more sales through wider reach.

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