Consumer benefits marketplace Thriwe raises funding from Al Mutlaq Group
New Delhi-headquartered Thriwe, a consumer benefits marketplace, has raised funding from investment firm Al Mutlaq for its expansion into Saudi Arabia. The funds raised from Al Mutlaq will be invested to enhance a loyalty and rewards ecosystem and customer experience in Saudi Arabia, strategize regional operations and strengthen Thriwe's technology solutions. Thriwe aims to generate around USD 100 million of revenue from the Saudi market over the next three years. Founded in the year 2011 by Dhruv Verma, Thriwe has offices across the UAE, Singapore, London, and Florida (US). It had raised funding from the angel fund YourNest fund and Africa's Ison Networks.
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