Private Equity

Angel Investments

Consumer foods brand Yu raises Rs.20-Cr led by Ashish Kacholia

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Gurugram-basaed Yu, an omnichannel consumer food brand, has received Series A funding in a mix of equity and venture debt. The round was led by public market investor Ashish Kacholia, with participation from existing investors, Asian Paints Promoter Group (Manish Choksi and Varun Vakil). The funding round also saw participation from DPIIT's Start Up India Seed Fund scheme, which approved Yu under its INR 945 crore programme that funds tech-enabled startups. The startup plans to double its capacity in addition to ramping up its existing offline and online distribution in India while expanding its global footprint across Africa, the Middle East, and the US. Yu has developed 15 products across noodles, pasta, oats, and halwa that can be prepared in 4-5 minutes by simply adding hot water.