Private Equity

Angel Investments

Consumer intelligence player ProfitWheel attracts Rs.10-Cr from angels, Netcore

MyBigPlunge  

ProfitWheel, a Mumbai-based consumer intelligence SaaS startup, co-founded by serial entrepreneurs Vivek Bhargava, Gautam Mehra and Aman Khanna, has closed a pre-Series A round of INR 10 crore. Investors in the round include Ashutosh Garg (CEO, Eightfold AI), Amit Singhal (Ex-Head, Google Search) and Nigel Morris (Ex-CEO, Americas & EMEA of Dentsu international). The round also saw investment from existing seed round investors such as Netcore Cloud, an acquisition, engagement, and retention company. The latest round builds upon the USD 3 million seed round raised last year. ProfitWheel helps large enterprises unpack actionable insights on their first-party data. It claims to be used by companies across 40 countries to take decisions on media buying, content creation, and influencer selection.