Content tech platform Hypd raises $4-M from Orios Venture Partners

Hypd, a Delhi-headquartered content tech platform, has raised USD 4 million in a pre-series A round from Orios Venture Partners. The funds will be used to acquire creators, branch out into more categories, and grow the team and product. The platform aims to empower 100,000 creators by 2025, both English-Hindi and regional, with their own digital storefronts. Existing investors in the company include Sauce VC and Better Capital. The company claims to enable creators to build their own multi-brand digital storefronts, inspired by their content, with which they can curate products and services and enable a native checkout for their followers on social media.