Conversational engagement firm Gupshup acquires rival AskSid

Mumbai-based unicorn chatbot provider Gupshup has acquired Bengaluru-based AskSid, a conversational AI provider to e-commerce and retail companies around the world. AskSid's full-stack AI solution will strengthen Gupshup's customer experience (CX) offerings and will help make the shopping journey - across pre-purchase, purchase and post-purchase phases - fully conversational. AskSid claims to have operations in over 25 countries, with support in over 100 languages. AskSid's angel investors include Rajan Anandan (ex-Google), Krishnakumar Natarajan (ex-Mindtree), Parthasarathy NS (ex-Mindtree) and Radha R (ex-Microsoft and Mindtree). The AI startup is also backed by Techstars, its first institutional investor and a global seed accelerator. endu (Earlier in April, Gupshup had acquired Singapore-headquartered Active.Ai, a conversational AI platform provider for banks and fintech companies.)