Creativeland Asia, NAFA Capital launch Rs 250-Cr VC fund

Creativeland Asia, an independent marketing and communications company, and Mumbai-based asset management firm NAFA Capital have joined hands to launch the INR 250 crore Ventureland Fund that will invest in early-stage brands. The target businesses should have achieved "product-market fit" and ready for a substantial marketing investment to drive growth through customer acquisition. Sajan Raj Kurup, chairman and founder of Creativeland Asia, and Ameya Prabhu, managing director, NAFA Capital, will be the two sponsors of the fund. The fund will focus its investments on disruptive consumer-first brands that realise that consistent strategic marketing, combined with a winning product,