Customer acquisition enabler for digital cos PickMyWork raises $1-M

New Delhi-based PickMyWork, which assists digital companies acquire end-customers, has raised USD 1 million in a seed round led by SOSV's Orbit Startups. The round also witnessed participation from an array of investors including Soonicorn Ventures, Upaya Social Ventures, Blume Founders Fund, Venture Catalyst, Mumbai Angels, 888 Network, Imperier Holdings and WeFounderCircle. The round also saw investment from Akash Gupta, CEO-Zypp Electric; Gaurav Chopra, CEO-IndiaLends and Prajakt Deolasee, CTO-Turtlemint. Founded in 2019 by Kajal Malik, Vidyarthi Badireddy, and Utsav Bhattacharjee, PickMyWork is a gig platform that helps digital companies acquire end-customers for their products through a 'pay-per-task' model. The company will use the new funds to grow its network of agents across India. The funds will also be used in strengthening the technology backbone to increase the efficiency of distribution.