Private Equity

PE Fund Investments

Customer engagement platform MoEngage to raise $70-M

Entrackr  

Bengaluru-based customer engagement platform MoEngage is in talks to raise a fresh round from new and existing investors. Goldman Sachs is in discussions to lead a USD 70-75 million round in MoEngage. The company's existing investors are expected to double down their stake in this round. MoEngage helps companies channel marketing efforts and campaigns to potential customers via e-mail, in-app messaging, SMS and web push notifications with auto-optimisation. Brands leverage MoEngage to understand customer behaviour and engage them across channels to improve retention and loan-to-value (LTV) ratio. In December, the company had raised USD 30 million from Steadview and existing backers Multiples Alternate Asset Management, Eight Roads Ventures, F-Prime Capital, and Matrix Partners.