D2C Ayurveda brand Life & Pursuits raises $500-K

Life & Pursuits has raised $500,000 in funding from angels groups including Supermorpheus (led by Sameer Guglani) and Eagle10 Ventures. Pankaj Agrawal from IndiaMart's promoter family, Madhup Agrawal from IndiaMart, Tarun Matta, founder of iimjobs.com, which was acquired by Naukri.com, and Ankur Singla, founder of Tapzo which was acquired by Amazon Pay, also participated in the round. The capital infusion will be used by the startup to enhance its global footprint by launching in the US, the UK, and EU.