D2C baby products brand "R for Rabbit" raises Rs.40-Cr from Xponentia Capital, others

R for Rabbit, a Ahmedabad-based D2C baby products brand, has raised INR 40 crore (USD 5.3 million) in a new round led by Xponentia Capital. It will use the funds to strengthen its brand, ramp up distribution and operations in the domestic market, enhance its existing product portfolio and introduce new categories of products. Founded by Kunal Popat, R for Rabbit expects to invest in various new product categories, going forward. The company is expected to clock an annual run rate of around INR 100 crore in the current financial year through online and offline channels.