D2C beauty brand WishCare raises Rs.20-Cr from Unilever Ventures

Kolkata-based beauty brand WishCare has raised INR 20 crore in its first institutional round of funding from Unilever Ventures, the venture capital arm of Unilever. The firm will use the funds to amplify research and development (R&D) capabilities, and focus on formulating high-efficacy products fortified with clinically-tested ingredients. Co-founded by Stuti Kothari, Ankit Kothari, and Ayush Kothari, WishCare claims to be a sustainable D2C (direct-to-consumer) personal care brand offering a range of haircare and skincare products. It has over 10 lakh customers.