Private Equity

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D2C beautycare unicorn Mamaearth allots bonus shares worth $17.4 M to investors, founders

INC42  

Gurugram-based D2C beautycare unicorn Mamaearth is allotting 136 million equity shares (worth USD 17.4 million or INR 136.03 crore) as bonus shares in the ratio of 1:12,899 to its 12 stakeholders, including PE-VC investors and the company's founders. Founder Varun Alagh would receive 106.8 million bonus shares for 8,282 equity shares. Co-founder Ghazal Alagh would receive 10 million bonus shares for 788 equity shares. Among investors, Sequoia Capital would receive 8 million bonus shares for 621 equity shares, followed by Sofina Ventures, which would receive 3.3 million bonus shares for its 256 equity shares. Evolvence India, Stellaris Ventures, Fireside Ventures, and Shilpa Shetty Kundra are among other investors who would receive bonus equity shares. Mamaearth offers a range of products ranging from hair and face products to body products, among others. The startup incurred a loss of INR 24.5 crore in FY21, while its revenue stood at INR 460.8 crore.