VC Fund Investments
D2C brand Esah Tea raises $400-K from Northeast Venture Fund
Mangaldoi, Assam-based D2C tea brand Esah Tea has raised USD 400,000 in a pre-Series A round from Northeast Venture Fund (aka NEDFi). The brand had earlier raised angel investment from SRD Group and a grant from Assam Startup & NEAT-E-Hub. Esah will use the fresh funds to expand the marketing and operations teams. It will also use a part of the investment in developing new products, and launching brand stores in new geographies. The brand plans to convert 20,000+ acres of land to organic tea cultivation, and onboard 1,000+ local small tea growers by 2023.
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