Private Equity

Angel Investments

D2C coffee brand Rage raises funding from cricketer Virat Kohli

INC42  

Delhi-based food and beverage D2C brand Rage Coffee has received investment from Indian cricketer Virat Kohli. The startup has also roped in Kohli as its brand ambassador. The startup will deploy funds to expand its online presence and offline footprint across India. It will use the capital for marketing and distribution purposes, scale production, launch innovative new products and add senior management talent. Founded in 2018 by Bharat Sethi, Rage Coffee manufactures and distributes coffee products across India. The startup claims to be the first plant-based vitamins coffee brand globally. Rage claims to have more than 2500 touch points offline pan India through a network of over 30 distributors. In 2021, Rage coffee raised around USD 5 million in its Series A funding round led by Sixth Sense Ventures. In 2020, Rage Coffee raised funding in a round led by Refex Capital. Angel network Keiretsu Forum Chennai and prominent investors participated in this round.