D2C food brand Anveshan raises $2-M from DSG Consumer Partners, others

Bengaluru-based Anveshan, a D2C healthy foods brand, has raised pre-series A funding of USD 2 million led by DSG Consumer Partners. This funding round also had participation from angels, including Force Ventures, We Founder Circle, Amit Jain and Amit Hooja from Netgraph, Vardhman Group, Rahul Sharma from Zetwerk and others. The company will use the fresh capital to hire talent, standardise operational processes and R&D of existing and new product categories. It also plans to expand its reach in the premium retail stores of Mumbai, Delhi NCR, and Bengaluru. Founded in 2020 by three IIT Guwahati graduates - Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa - Anveshan provides minimally processed food products prepared traditionally in rural areas. The brand aims to deploy tech solutions to become 100% transparent, traceable and quality controlled at every step of the supply chain. Their current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, and beverages.