D2C innerwear brand Freecultr raises $5-M from Sixth Sense Ventures, others

D2C premium innerwear, loungewear, and activewear brand Freecultr has raised USD 5 million in a Series A round led by Sixth Sense Ventures, through its Sixth Sense India Opportunities Fund. The company will use the funds for team expansion specialised in consumer outreach, deeper brand building, and for product and category expansion. Founded in 2019 by Shrey Luthra and Harshit Vij, Freecultr aims to offer environmentally-sustainable and technologically-advanced innerwear, loungewear, and activewear for men and women in India. The brand uses proprietary blends of fabrics for its comfort wear apparel brand.