VC Fund Investments
D2C lifestyle brand The Ayurveda Co raises Rs.100-Cr led by Sixth Sense Ventures
Gurugram-based direct-to-consumer (D2C) brand The Ayurveda Co (TAC) has raised INR 100 crore in a Series A funding round led by Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, a few startup founders, and venture debt funds. The company will use the funds to expand its offline presence, improve products, expand research and development, and accelerate digital awareness. Founded by Shreedha Singh and Param Bhargava in 2021, the company has products for skincare, haircare, natural makeup, as well as for wellness. The startup is also planning to integrate and automate consultation-based personalised skin, hair, and wellness routines.
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