VC Fund Investments
D2C personal care brand Beco raises $3-M led by Rukam Capital
Mumbai-based Beco, an eco-friendly home & personal care direct-to-consumer (D2C) startup, has raised USD 3 million in a Series A funding round led by Rukam Capital. Climate Angels, Dia Mirza and other investors also participated in the round. The firm will use the fresh capital towards its R&D efforts, marketing, and supply chain functions, and also to hire talent across verticals. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims that its products are available across 10,000 offline retail stores.
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