D2C personal care brand Soulflower to raise funds from Wipro Consumer Care-Ventures

Wipro Consumer Care–Ventures, the venture capitla arm of Wipro Consumer Care & Lighting, is to invest in Mumbai-based Soulflower, a D2C company in the clean beauty space. The startup will use the funds to increase brand transparency. Soulflower, launched by Natasha Tuli, offers face, body and hair care products, among others.