Private Equity

VC Fund Investments

D2C probiotic food brand The Good Bug attracts $3.5 M led by Fireside Ventures

Mint  

Mumbai-headquartered direct-to-consumer (D2C) brand, The Good Bug, focused on gut health, has attracted USD 3.5 million in Series A funding, led by Fireside Ventures. The firm would use its first institutional funding to develop new products, expand its team and invest in brands. The Good Bug was founded by Prabhu Karthikeyan and Keshav Biyani, the nephew of Future Group promoter Kishore Biyani. Launched in 2022, the company makes probiotic products and claims to have 100,000+ customers. The company is looking to clock INR 250 crore in revenues within three years.