Private Equity

Other Private Equity/Strategic Investments

D2C rollup unicorn GlobalBees acquires five brands

Inc42  

GlobalBees, a New Delhi-headquartered D2C (design-to-consumer) brand aggregator and unicorn, has invested in nutrition brands HealthVit and Top Gummy, personal care brands UrbanGabru and Urban Yog and lifestyle brand Kuber Industries. It looks to acquire 40 brands in 2022. Globalbees has pumped in about INR 50 crore in each brand. GlobalBees' acquisitions in 2022 include fitness equipment brands Reach and Strauss, healthy snack brand The Butternut Company and sustainable clothing brand Mush. In 2021, it had acquired The Better Home, andMe, Prolixr, Absorbia, Yellow Chimes, and HealthyHey. The startup claims to target online sellers that have an annual revenue rate of USD 1-20 million.