Data automation platform Immensita raises Rs.23-Cr from Airtel, GrowX, Artha Venture

Bengaluru-headquartered data automation platform Immensita has raised INR 23.55 crore (USD 2.9 million) in an extension of its pre-series A round. Bharti Airtel led the round with INR 15.7 crore while existing investors GrowX Ventures and Artha Venture put in INR 3.92 crore each. Post investment, Bharti Airtel holds 8.01% stake in the company while Artha and GrowX command 17.60% and 8.04%, respectively. Immensita's core product Lemnisk is a real-time marketing automation platform that claims to increase conversion, retention and growth for enterprises. It caters to financial services, retail, telecom and hospitality segments.