VC Fund Investments
Digital analytics co Vtion raises $1.3 M from YourNest, others
Gurgaon-based Vtion Digital Analytics, a consumer behaviour intelligence platform, has raised a pre-Series A round of USD 1.3 million led by YourNest Venture Capital and two other investors. The startup will use the funds to accelerate growth by scaling up advertising activation strategy, panel enhancement, and for targeting sector-specific growth initiatives while driving global market expansion. Vtion has raised about USD 2 million so far. Earlier, it had raised USD 750,000 in two seed rounds - which included USD 500,000 from investors in India anchored by Angel List and investors from Sweden, the US and Dubai. It also raised USD 250,000 from Core 91 VC. Founded in 2018, Vtion helps organisations in analysing and deriving inferences from consumer behaviour and trend data. It claims to have had more than 100,000 downloads from the Google Play Store so far.
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