DS Group acquires chocolate brand LuvIt

Noida-headquartered Dharampal Satyapal Group (DS Group) has acquired Bengaluru-based The Good Stuff Pvt Ltd, which owns LuvIt chocolate and confectionery brand. DS Group entered the confectionary segment in 2012 and now has a portfolio of brands such as Pass Pass, Maze, Chingles and Pulse. Founded in 2014, The Good Stuff had a turnover of over INR 100 crore in FY22, with 90% contribution coming from LuvIt. The Good Stuff was earlier owned by Goldman Sachs and Mitsui Ventures.