E-Comm aggregator 10club to raise $30-M led by Olive Tree Capital

Bangalore-based "Thrasio-style" roll-up commerce startup 10club is raising more than USD 30 million, in an equal mix of debt and equity. Olive Tree Capital led the funding round, while existing investors,which includes Fireside Ventures, Secocha Ventures and Boat co-founder Aman Gupta, also participated. The team has initiated a new vertical that exports goods to the middle-east and North Africa (MENA) region and the USA. The company will double down on the home and fitness categories. Home category includes garden, outdoor, kitchen, bathroom, decor and furnishing.