E-commerce marketing tech platform Nftically raises $1-M led by Spartan Group, Polygon

Nftically, a NCR-based Web3.0 e-commerce marketing technology platform, has raised USD 1 million in an equity funding round led by Spartan Group and Polygon Ventures. The funding round also saw participation from Blockchain Founders Capital, Blockchain Founders Fund, Mafatlal family office, and Subhash Ghai, a Bollywood film producer. The company will use the funds to expand Comeearth, a gamified social e-commerce and brand engagement metaverse ecosystem. The platform also plans to ramp up hiring and invest more in R&D. It aims to infuse non-fungible tokens (NFTs) in industries such as e-commerce, manufacturing, and healthcare.