Email-based shopping app Flash.co raises $6.7 M led by Blume Ventures, PeerCapital

Flash.co, a Bengaluru-based e-commerce startup founded by former Flipkart Senior Vice-President Ranjith Boyanapalli, has completed a USD 6.7 million Pre-Series-A investment round led by Blume Ventures and existing investor PeerCapital. Other existing investors including White Venture Capital and Emphasis Ventures also participated in the funding round. With the latest fundraise, Flash.co's total funding stands at USD 12.5 million. The startup offers an email tailored exclusively for shopping. The firm claims that its platform has managed more than eight million emails, with users having placed over 1 million orders encompassing over 1,000 brands using their Flash.co e-mail IDs. In November 2022, Flash.co had raised a USD 5.8 million seed round. The company's backers also include Global Founders Capital, Soma Capital, Zinal Growth as well as angel investors including Binny Bansal (Co-founder, Flipkart), Kunal Shah (Founder, CRED), and Sujeet Kumar (Co-Founder, Udaan).