Thursday, 8 October 2026
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Private Equity Other Private Equity/Strategic Investments

Emami acquires 26% stake in health juices seller Axiom Ayurveda

Source Economic Times (opens in a new tab)

Personal care firm Emami Ltd has acquired a 26% equity stake in Ambala, Haryana-headquartered Axiom Ayurveda, through both primary infusion and secondary buyouts. Axiom Ayurveda markets a range of beverages under the brand name AloFrut. It is also present in the Ayurvedic juice segment under the Jeevan Ras brand.

Company website ↗ (opens in a new tab)

From the Venture Intelligence Angel Investment Database: In June-2023, Axiom Ayurveda had raised USD 1 million in a pre-Series A funding round led by 9Unicorns, Venture Catalysts, Mithun Sacheti and other investors.