Exotic vegetables seller Nature's Fresh Express raises funding from Aye Fintech

Pune-based retail startup Nature's Fresh Express has raised funding from Aye Fintech, a financial services firm for agriculture and food sector. Founded in 2005, Nature's Fresh Express specializes in growing exotic vegetables. The company claims to have partnered with more than 1,000 farmers to date. Its customers include Godrej Nature Basket, CCI, Pizza Hut, Tacobel, and Subway. The firm has a presence in Maharashtra, Gujarat, Goa, MP, and Kolkata and will soon enter Bangladesh and Sri Lanka.