Farm-to-consumer startup Deep Rooted raises $12.5 M led by IvyCap

Bengaluru-based farm-to-consumer player Deep Rooted (formerly Clover Ventures), focused on contamination-free fruits & vegetables, has raised USD 12.5 million led by IvyCap Ventures, with participation from existing investors Accel India, Omnivore Partners and Mayfield. Deep Rooted was co-founded in 2020 by Avinash B R, Gururaj Rao, Arvind Murali, and Santhosh Narasipura. Currently operating in Bengaluru, Hyderabad, and Chennai, the startup plans to expand its operations to cover other cities in South India, strengthen its technology stack, and hire across marketing, technology, and business functions, in the next 12 months.