Farmers supply chain platform Veg Route raises $125-K from fintech founders
Chennai-based agritech startup Veg Route has raised USD 125,000 in a pre-seed funding round led by Mohan K and Jai Kumar, co-founders of fintech firm Ippopay, Prabhu R, co-founder of M2P Fintech, and Omar Bin Brek, founder of UAE-based fintech firm Foloosi. It will use the funds to strengthen its in-house technology team and expand to newer cities. Founded in July 2020 by Anand Alagarsamy and Shyam Prashad Rajasekaran, Veg Route is a B2C fresh produce agritech supply chain platform. It aims to connect farmers directly to the end consumers and eliminate middlemen. The supply chain platform aims to enable farmers to sell produce at the best pricing.
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