Fashion e-commerce brand Styched acquires D2C sneaker startup Flatheads

Online youth fashion brand Styched has acquired Flatheads, a direct-to-customer online casual sneaker startup, which was featured in Shark Tank India season 2. The deal, structured as an all-equity transaction, marks Bengaluru-based Styched's entry into the footwear segment. Founded in 2018 by Ganesh Balakrishnan and Utkarsh Biradar, Flatheads, which is also headquartered in Bengaluru, is a D2C brand that makes casual sneakers for the urban audience. Its backers include We Founder Circle, LetsVenture, and other angel investors. Post deal, Flatheads will continue offering its existing range of products.