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Fashion-focused social commerce startup Stage3 raises funding from actress Athiya Shetty

INC42  

Delhi NCR-based social commerce startup Stage3 has raised funding from Bollywood actor Athiya Shetty. Founded in 2016 by Sabena Puri, Sanchit Baweja and Rina Dhaka, Stage3 is a social commerce marketplace for fashion and lifestyle. Stage3 had raised INR 20 crore in a pre-Series A funding round in December 2021 led by Inflection Point Ventures and LC Nueva Investment Partners. With the funds, the startup aims to improve technology infrastructure, hire talent and build data science capabilities. It claims to have clocked a 30% increase in its follower base across social media platforms in the last 12 months to reach 500,000 followers. With this investment, the Bollywood star kid joins a host of Indian celebrities backing Indian startups, including her father Suniel Shetty.