Fintech firm Indifi Tech picks minority stake in D2C brands enabler BizeeBuy

Lending platform Indifi Technologies Pvt Ltd has acquired a minority stake in Delhi-based Intellifi Technologies Pvt Ltd, which operates BizeeBuy, a business-to-business (B2B) ecosystem enabling direct-to-consumer (D2C) brands. Indifi's strategic investment would help strengthen its tech-based offerings to customers which are largely small and medium enterprises (SMEs). Indifi's integration into BizeeBuy's platform will let the latter's customers get access to credit services. BizeeBuy will use the funds for product development and to expand its market.